The Wilderness Downtown
Arcade Fire has teamed up with director Chris Milk and the folks at Google to build an HTML5 music video for their song "We Used To Wait". They call it an "experiment" and you'll see why. There's something about it that reminds me of the early days of the web when people were still spending a lot of time figuring out what you were supposed to do with it (before it was agreed that opening a plethora of new windows in the browser was decidedly gauche). The personalization aspect is very fun (particularly if Google has reasonably good map data for the address you enter). Check it out...
http://www.thewildernessdowntown.com/
